Lynda - WordPress Plugins: SEO

Lynda - WordPress Plugins: SEO
Duration: 0h 59m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch | 203 MB
Genre: eLearning | Level: Beginner | Language: English

Out of the box, WordPress does a pretty good job of driving users to your site. But there's still more you can do to make your site visible to search engines and social media networks. In this introductory course focusing on basic setup and usage scenarios, learn how to deploy two of the most prevalent search engine optimization (SEO) plugins—Yoast SEO and the All in One SEO Pack—and use them to boost your online presence. Along the way, learn how to take advantage of WordPress settings that can help you out as you optimize your site.

Topics include:

    Considering keyword strategies and SEO factors
    Preventing confusion with tags and categories
    Installing and activating Yoast SEO and the All in One SEO Pack
    Configuring title and general settings
    Importing SEO content
    Adding SEO and social info to posts and pages
    Configuring XML sitemaps
    Redirecting Google Search Console errors
    Building a reusable import file
    Installing the AMP plugin

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